Creating a brand online is all about leveraging possible channels in digital media to reach more customers. The process is continuous, and there are many strategies and subsets of digital marketing that must be balanced and utilized in the right way. SEO or search engine optimization remains one of the major branches of getting organic searches and ranking, and there is a direct relation between SEO and branding. In 2016, SEO will change in big ways as it has changed every year. Here are some quick ways to use SEO for better branding.
Focus on users
The need for original content remains unchanged. Despite the huge changes made by Google in its algorithms, the focus will be on creating engaging content that will enhance user experience. SEO experts would have taken this as a hint while planning the content calendar.
Thus, original content is becoming more important than ever, says Rhea Drysdale, CEO of Outspoken Media Inc., a Troy, N.Y.-based SEO consulting firm. “The more original content that you can produce—whether it’s an image or a video, or long-form content, anything you can put together that’s going to justify someone wanting to read it or share it—the better.”
While articles with a “top five” list format often are clickable, Drysdale suggests using them sparingly. “People like things that they can quickly digest, but it doesn’t necessarily have much weight with search,” she says. “You have to make sure that whatever comes after the number makes sense and is useful.” Ama.org
Strategies for better mobile experience
SEO in 2016 will be about the better mobile experience! The idea is to write content that’s easy to digest and super quick to load. Webmasters and SEO experts should leverage the mobile platforms to get customers, but with an eye on the user experience. SEO for mobile will be the next big thing, and there’s no escaping from the same. Developers would have to work on search engine optimization elements too so that the mobile audiences can be catered rightly.
In other words, businesses must give thought to all of the following; mobile marketing strategy; mobile design, mobile search marketing and advertising, mobile e-commerce and mobile payment, mobile CRM (customer relationship management), mobile coupons, and integrating mobile, local and social. jeffbullas.com
Digging Social Content
When it comes to SERPs, social content will have a big say in 2016. Most search engine optimization techniques will be focused on the content posted on Twitter, Facebook and Google Plus among others. The experts believe that Google will focus on indexing social media content, which will eventually blur the lines. For SEO masters, it is a great hint to take, especially for the fact that branding is largely dependent on social media at the moment. In all likeliness, branding will be about social content in next few years.
In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Already, 76% marketers use Social Media to support and boost SEO, cites an article published at Impactbnd.com. In 2016, marketers will do everything possible to make their Facebook posts or tweets rank higher on the SERPs. SeoNick
SEO will have to focus on backlinks
How backlinks are related to branding is rather easy to understanding. SEO has always been about getting backlinks, but when these backlinks are placed on 100 different sites, especially the authority sites, it makes a big difference to the overall brand. If you are the SEO head, try to focus on quality sites to get backlinks, which is going to be a great boost to the branding process.
Of the 20-ish ranking factors Dean looked at, he found that backlinks are still the no. 1 most important ranking signal that Google uses. But not just any backlinks. This study found that you need backlinks from a bunch of different domains. In other words, if you get 100 backlinks from the same domain, it’s not going to blast you to the top of Google. But if you get 100 backlinks from 100 different domains, you’re in business. Entrepreneur.com
Changing Keyword Concepts
Search engine optimization and keywords have been mostly been used in the same line, but things have changed. The ‘One Keyword Can do It All’ concept is long gone, and now it is more about a group of keywords. Keywords are going to be around, but the lines between the perfect and associated keywords are blurring. Sometimes, even a phrase can help you get the right results and fetch more traffic for a brand.
Keywords are no longer valuable in the way they used to be. That is to say, optimizing for a certain keyword phrase will not help you rank directly for that keyword, to the extent that it once did. This association is a remnant of an algorithm that is many years past obsolete. Instead, optimizing for a group of keywords can help you refine your business’s website so that Google better understands your purpose, and can help you indirectly target more niche buyers. AdvancedWebRanking
Change the way you deal with SEO this year, and probably, Google will reward the efforts faster than you expect.